Liam Leighton's profile

Ted talks publication


Client: Student project

Aim: Create an original, complex multi-page, text  heavy document that communicates ideas and concepts in a highly creative way.

Brief:  Developed a 60page booklet based on the playlist ‘race for your attention’ from Ted talks.

Achieve did it work: The book’s content was focused on how algorithms are used in social media platforms in destructive ways to manipulate and coerce the user/audience to engage with their product and benefit the advertiser. The design elements were raw and organic.The design highlighted the chaotic emotional response that algorithms are designed to evoke.  A system designed to manipulate the general public. 

Ted talks publication
Published:

Ted talks publication

Published: